If You visit any Zen Cart store You may notice greeting message that says something like ‘Welcome Guest! Would you like to log yourself in?‘. Have You ever wondered what’s purpose of this message? Does it give any information to the visitor? Does it make him feel special? Does it serve any purpose other then [...]

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Many sites have fancy seals like ‘HackerSafe’, ‘WebsSafeShield’,’BuyerShield’ and so on. Their issuers claim that those seals give confidance to customers and they are more likely to buy on site that has security seal. Some seal issuers claim boost of sales around 20%. The question is – is it true that store owner’s get more [...]

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Randomized Tests version 1.3 introduces new feature – custom impression functions. It allows You to decide who and under what conditions participates in A/B split test. In this post I would like to show You how to create custom impression detection function and how to use it to speed up experiments.
The need for custom impression [...]

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